Automate your
product-led growth

A toolset for SaaS B2B teams to grow accounts and revenue.

Used by companies we love


Build your ideal customer journey and optimize it

  • Pick events from Segment, Stripe or a webhook.

  • See where each user (with email) is in your journey.

  • Download a list of people who are stuck in a step.

  • Get real-time updates when someone moves forward or when they get stuck.

Import data from your app and payment gateway

Merge data from Segment, Stripe and webhooks to build your ideal journey.

  • Connect Segment, Stripe and webhooks.

  • Real-time updates from your data-sources.

Automate messages to users when they get stuck

Email your users when they get stuck and fix bottlenecks.

  • Connect your own domain to email your users.

  • Get weekly insights in your inbox.

43% of your users got stuck in a funnel.

That’s 13% worse than last week.

13 high LTV users ($1552) didn't finish

on boarding this week.

A single source of truth for
your whole team


- See in real time where users are in the product pipeline (no more manual CRM updates).

- Understand where users are in their journey on Salesforce or Hubspot by connecting your account. Coming soon

- Identify cohorts of users who might be good candidates for upselling at a glance.

Get started for free

Customer success

- Identify users that get stuck.

- Filter users according to their LTV and subscription to give more attention to your most valuable users.

- See where users are in their journey on Intercom, Salesforce and Hubspot by connecting your account. Coming soon

Get started for free

Product managers

- Analyze how users are using your product after a release.

- Measure the success of a release by comparing week over week conversion rates.

- Create user cohorts to identify patterns and bottlenecks.

Get started for free

What others are saying...


“This is so cool, getting to this kind of information is usually much harder and here you get to mix data to know what types of users are using each feature.”

Bethany Stachenfeld,

COO @ Sendspark


“What I like about Palabra is that it's very opinionated. When a tool like this comes around, that gives you more insight about your users and tells you how it should be, like, you should have a funnel that your users go through, people just build better companies.”

Courtland Allen,

Founder @ Indie Hackers


“The information is very clean and it cuts down to exactly what you're looking for, which you don't quite get with the other analytics tools that I'm familiar with.”

Evan Zhang,

Technical Product Manager

@ Ocrulus


“It looks great, I haven't seen any tool that shows this. Segmenting data and giving insights for product, and at the same time showing who we should reach out to.”

Robert Kowalski,

Co-founder @ Gyfted


“I like the CSM element of it, knowing where each user is on their journey and making the decision to reach out instead of having automated time-based communications that not always fit what customers need.”

Alexandra Bjargardóttir,

Director of Growth @ Grid


“Palabra feels like Notion, it has this incredible design and the product velocity is extraordinary. It’s one of the fastest I’ve seen. ”

Jason Calacanis, Angel investor

Get started in less than 5 minutes

Create an account to start optimizing your customer journeys.